BMW & “The Drive to Win” BMW is known as “The Ultimate Driving Machine” for many reasons. BMW designs and manufactures luxury automobiles with performance, handling and attention to detail. In 2010, the automaker singed a six year contract with the U.S. Olympic Committee to serve as the “official mobility partner.” That sponsorship was and [...]
Google Adwords Videos Last year Google announced the addition of “Adwords for video” to their sponsored ad program. It comes as no surprise that Google Adwords for video is “Powered by YouTube,” seeing how Google Inc. purchased YouTube for $1.65 Billion back in 2006. Since then, YouTube has grown to be the second largest search [...]
Illinois Says NO to the Amazon Tax No, is what Cook County Circuit Judge Robert Lopez Cepero said to the state of Illinois on April, 25th 2012. Judge Robert Lopez Cepero struck down the 2011 sale tax law that would tax online sales from out-of-state companies. Judge Cepero also ruled that the Illinois law is [...]
The Mother’s Day Rush Happy Mother’s Day Mother’s Day is coming up on Sunday, May 13th, 2012! Get your mother something beautiful. You don’t have to tell her that you got a tip. Surprise her. Be wonderful Marketing to “Mom” No, I am not talking about my mom, specifically, but “today’s mom”. The majority of [...]
How To Use Google Search Having trouble finding what you’re looking for on Google? Are the search results cluttered with useless junk? Then you may need to adjust your Google search behavior. I found this useful piece of information floating around the interwebs and I thought some of you might like it. Try using some [...]
Marketing and Advertising to Women Consumers My Dirty Little Secrets: I once owned a Gillette Razor with multiple blades, a moisture strip and a wide “silky” handle that had me convinced of its “gentle glide” against my legs. I loved the Dove commercials that portrayed their products to make my skin “smooth and soft as [...]
Renewable Wind Energy As a local Portland internet marketing company, we are striving to reduce our carbon footprint every day. While other marketing companies are cutting down trees for useless print ads, we are using sustainable business practices and renewable wind energy to operate while reducing our environmental impact. Print advertising is becoming obsolete and [...]
Game On: The Gamification of Advertising Banner advertising can be so boring at times. The IAB has got us nailed down to these rectangles with names like “Leader board”, and “Skyscraper” and “Square button”. With limited real estate, and limited shapes our real estate can take, what can an advertiser do to cut through the [...]
The Avengers Acura NSX Product Placement The Avengers are back to save the world, again. Some of us Marvel Comic fans have been waiting for this movie for over 5 years! The movie’s production as announced in 2005, but due to set backs and casting delays, the scheduled release has moved back until May, 2012. [...]
Google Keywords Match Close Variants Many of our readers already know Google Adwords and their Keyword matching system inside and out. Well things have changed over the last week and we are going to tell you how and why. For those of you who don’t already know, Google uses three different kinds of keyword match [...]
