When optimizing a website, the first step is to evaluate your businesses current online presence. This includes a wide range of topics such as keyword rankings, websites backlinks, position of top competitors and what they’re doing to get there, even your website load times and user experience are all included.
It’s no secret that mobile use continues to grow, making mobile website optimization more important than ever. This has quickly become one of our most popular stand-alone services. Mobile optimization includes many crucial steps that improve website functionality and load times on mobile devices. This also typically increases keyword rankings on mobile searches.
Local search results have gained more first page real estate every year and performing quality local SEO can be very time consuming. Local SEO is an ongoing process that, when done correctly, increases organic placement when someone is searching for products or services in your area.
When performing National SEO, there are far more competitors fighting for the majority of target keywords. Although the competition is high, the payoff is usually much higher as well. We start by performing a full comprehensive online presence evaluation to uncover the important information needed to develop a customized strategy and the kind of aggressive plan needed to achieve higher rankings on highly competitive searches.
On-Page Optimization focuses on improving certain aspects of functionalities and visual elements on a specific web page. Some of the most common on-page optimization needs we encounter include increasing page load times, adding more relevant content, image optimization, and modifying behind the scene factors such as meta descriptions and title tags.
What is SEO? Search Engine Optimization (SEO) is the process of improving the visibility of your website in the organic search results when target keywords are searched on major search engines such as Google, Bing or Yahoo. Achieving first page positions on search engine result pages (SERPs) through SEO is not something that happens overnight, it takes time. Search engines will only award organic first page positions if they trust your website, and much like a relationship, trust starts with a solid foundation.
There are many ways to earn the trust of search engines, and when they’re all working together, it results in higher organic rankings. Google assesses more than 200 factors when determining organic rankings, and because Google is the largest search engine in the world, we usually gauge the success of a campaign based on where Google ranks your site. Our team utilizes several tools and techniques to help analyze, track, and monitor the progress of our SEO efforts for you. These include a combination of Google Webmaster Tools, tracking programs, and several third party tools that assess campaign performance in a non-bias setting to ensure you get the best results.
Our approach to SEO is consistent with our other services in that we first work to understand your business and your goals. This helps determine potential target keywords, recommended budgets, and establishes a good starting point. Next, we work to further analyze your business, your existing online presence and your competitors to determine the best approach. After a strategy is formulated, we begin implementing changes, complete required tasks necessary to succeed, and diligently work toward your campaign goals. Throughout the entirety of your campaign, we continually work, provide periodic updates, analyze the effectiveness of our efforts, and adjust course as needed. This helps identify areas of success to build upon and other key elements that may require more attention. As a result, you receive the best possible SEO services that ultimately translate into better organic rankings.
The cost for our SEO services will vary depending on your goals, your existing assets and industry competition levels. Much like our other services, SEO costs are based on how much time, labor, and other factors will be required to achieve your goals. We do not inflate our prices for smaller or larger brands. The campaign strategies we develop, expertise we bring to the table, and ideas we create, are all included with the campaign rate and the work we perform is yours to keep. It comes down to this; SEO is labor intensive and that is where the majority of your budget will go. Additional parts that will be required to deliver the results you’re looking for can be built into your monthly budget and we can discuss other crucial pieces of the puzzle during our consultation. If you’re ready to get started or would like to learn more, please complete the contact form or contact us directly.