Tagged with: Proximity Marketing

Google Bluetooth Beacons at TriMet MAX Stations

TriMet and Google are teaming up again to bring real-time transit information to riders. The new feature will utilize Google Bluetooth Beacons installed at TriMet’s 87 MAX light rail station platforms. They will be integrated with Google Maps seamlessly to automatically provide “…information that is valuable to riders, including transit schedules and alerts…”* directly to…

Facebook’s Secret Proximity Marketing Tool

Facebook is about to take the proximity marketing industry by storm. Facebook has been slowly launching their latest feature called Place Tips in select areas. Facebook Place Tips will appear at the top of your News Feed and is designed to enhance your experience at the places you visit. Yes it will do that, but…