Coca-Cola Olympic Advertising Mobile Apps
The Olympics bring out the most in brands and Coca-Cola knows it. Beverage giant Coca-Cola plans to make mobile advertising a big part of their Olympic marketing strategy. This is Coca-Cola’s largest digital media campaign ever and they are planning on using music and music apps to target the younger teenage generation in an attempt to bring them closer to the Olympic Games while transforming them into Coco-Cola brand advocates for life.
Move to the Beat, London 2012 Olympic Games
Coca-Cola’s Olympic advertising campaign, “Move to the Beat” infuses real sounds from Olympic athletes into an amazing promotional sound track. “It’s music in the way that it has so many natural rhythms. When i was recording the athletes I wasn’t really thinking of them in terms of athletes performing a sport, I was thinking of them as people in an Orchestra” said superstar DJ, Mark Ronson, Coca-Cola’s “Move to the Beat” producer.
- Mark Ronson, DJ and worldwide super-producer
- Claudia Navarro, Global Marketing Director, for the Olympic Games Coke-Cola
- Joe Belliotti, Director, Global Entertainment Marketing, Coca-Cola
- Katy B, Chart-topping star
- Dayyan Jaffar, Archery, Singapore
- Darius Knight, Table Tennis, Great Britain
- Kseniya Vdovina, 400m, Russia
- David Oliver, 110m Hurdles, USA
- James Eadie, Olympic Portfolio Director for GB, Coca-Cola
Move To The Beat Of London 2012
Visit Coca-Cola’s “Move the Beat” Official Site
My Opinion
I believe Coca-Cola is making a smart move by using mobile apps, ads and music to convert teenagers into Coca-Cola “lifers” and kicking off this campaign during the Olympics will produce epic results. Coca-Cola is not just trying to increase sales during the Olympic Games, with this Olympic advertising strategy, Coca-Cola will be adding to millions of loyal brand followers who will become Coca-Cola “lifers” and a compounding brand advocate community for many years to come. It seams to me that the Coca-Cola vs Pepsi battle has been raging for years and everyone, including me, knows someone who is very adamant about their brand choice. This Olympic sized Olympic advertising campaign is going to give Coca-Cola the competitive edge above their rival Pepsi and I believe that Coca-Cola will reap the benefits for years to come. Here are a few more Olympic Marketing Campaigns for you to enjoy. As always, thanks for reading, are you as thirsty as I am?