Campaign Targeting
First we conduct an interview with you to learn more about your business, services, and the products you offer. Then we start the research and development process of your campaign. After performing the necessary market research we review the campaign recommendations with you before beginning implementation. We will discuss the specific geographical locations, demographic targeting, target clientele behavior trends, seasonality, tracking, and every important aspect of your campaign. Then we deliver your message to your buyers!
PPC Targeting
PPC targeting can be performed on many different levels. Every Search Ad campaign is targeted based on keywords. Many advertisers do not know that it is also possible to target based on age, gender, other demographic, along with geographic location. We analyze aggregate data compiled from many mediums to ensure precision targeting within your PPC account. This intuitive targeting technique means your PPC advertising budget will be implemented within the proper locations delivering a higher ROI.
Display Ad Targeting
Total Market Exposure’s Display Banner Ad campaigns targets specific demographic preferences including geographical locations, websites viewed, search behaviors trends, personal preferences, age restrictions, income, education levels, and many other important aspects of your target market. We deliver millions of display ad views to your specific demographic and target market every month. Re-Targeting is one of the top converting methods of targeting that we use when optimizing your campaign. We incorporate multiple customized alternating display banner ads to increase your ROI.
SEO Targeting
SEO targeting involves in depth research for your target market, keywords, competition, market depth, and scalability. Building a targeted SEO campaign starts with a strong understanding of the keywords surrounding a given product or service. Our SEO professionals deliver a comprehensive report and analysis of your current websites trust factor. We also provide complete transparency through monthly progress reports so you know exactly where your organic placement is at, what keywords your website is ranking on, and what you are paying for.
Facebook Targeting
Facebook targeting pinpoints individual user interests easily and can be more effective than traditional campaigns within niche markets. Facebook targets specific demographics including gender, age, personal preferences, likes, dislikes, relationship status, specific geographical locations, and clientele behavior trends.