Tagged with: Advertising To Women

2
May
2012
Read
more

Marketing to Women Consumers: by Valerie Carsey

Marketing and Advertising to Women Consumers My Dirty Little Secrets: I once owned a Gillette Razor with multiple blades, a moisture strip and a wide “silky” handle that had me convinced of its “gentle glide” against my legs. I loved the Dove commercials that portrayed their products to make my skin “smooth and soft as…

20
April
2012
Read
more

Brands Empowering Women Consumers

Does Your Brand Empower Women Consumers? It should. Retailers, brands, and companies everywhere are focusing on the power of the female consumer. Big brands and companies finally woke up to the fact that the female consumer demographic is strong, powerful, and dynamic. The woman consumer is now being catered to and pampered by many established…