Pay-Per-Click Definitions
We utilize Google Adwords and Microsoft adCenter using precision pay-per-click (PPC) management techniques to achieve higher ROI for our clients. After contacting us a member of our team will provide you with a no obligation consultation and/or confidential campaign audits. Below is a list of helpful PPC definitions for you to use:
- PPC Ad Placement: What is pay-per-click advertising? Pay-Per-Click advertising (PPC) is an effective form of internet marketing that is used to direct customers to your website. Most major search engines (Google, Yahoo, Bing) feature PPC ads and sponsored ads on the right hand of the page in a vertical column and the most relevant ads with the highest ad rank may appear within a tan or shaded region above the organic results. You only pay for results with pay-per-click (PPC) keyword advertising.
- PPC Campaign Development: Every business is different, having unique goals, products, services and brand identities. Our PPC services are custom tailored to properly represent your business and every campaign is personalized to meet your needs.
- PPC Management: Experience matters. Successful PPC management requires up-to-the-minute industry knowledge and extensive experience that is only attained from years of PPC management throughout various industries. Our team will meet or exceed your PPC goals and expectations.
- Keyword Research: Understanding what keywords and phrases consumers are searching for is crucial to every successful PPC campaign. Keyword research is an ongoing process that will become more refined as campaign data is analyzed.
- Mobile PPC Ads: Mobile PPC campaigns, click-to-call and mobile display ads are all considered mobile PPC advertising. Mobile PPC advertising campaigns usually include location extension, phone number extensions and advanced targeting settings.
- PPC Optimization:
Involves continually improving results through proven PPC optimization techniques to increase exposure, page position, quality scores, CTR’s, conversions and overall ROI. Ongoing PPC optimization and professional PPC campaign management is a must for results driven PPC marketing. - Advanced Targeting: Our pay per click advertising campaigns are custom tailored to your marketing goals for optimum results. Even a minor adjustment to PPC campaign targeting can mean the difference between being directly in front of a buyer or not!
- PPC Content Network: Choosing the right PPC network is just as important as using advanced targeting. The PPC network you use may also effect the PPC campaign’s ad copy recommendations, keyword selection, page positioning and cost per acquisition.
- Traffic Reports: Get the results you want and need. We understand you’re busy so we make it easy to see what’s working with free on demand traffic reports. Our traffic reports show all the results without the hassle or headache of PPC management.
- Negative Keywords: Negative keywords allow you to exclude search queries from an ad group. Adding negative keywords can help you reach the right customers, reduce costs, and increase ROI. You are welcome to provide a negative keyword list of your own, or get negative keyword ideas from our team.
- PPC Conversion Optimization: Every business defines a conversion differently, so it’s important that we understand your product or service sales process. The first step is to identify your definition of a conversion. We are better equipped to meet and exceed your goals when we know what those goals are.
- Search & Display Ads: PPC search keywords and CPM display ads work together increasing reach, frequency and quality of traffic. Display ads are an effective way to visually capture customers’ attention at every stage of the purchase funnel. Display ads consist of non-text ad copy that use images, video and other technologies which are displayed alongside targeted website content. Search keywords refine display ad targeting and improve display ad placement within the network.
More Than PPC
In addition to our PPC Management services, we offer our clients a variety of options to compliment their PPC goals such as Website Development, SEO, Social Media and Display Banner Advertisements. We create custom tailored Google AdWords and Microsoft adCenter campaigns from scratch to ensure results. We believe achieving the best results starts with a great foundation and good working relationship. To start the process, we conduct in-depth research for each client to develop the most cost effective campaign possible. We start by learning about your business, goals, customers, competitors, and competitive advantages to maximize your advertising investment. Contact us today to schedule your no obligation consultation or confidential campaign audit.