Our search engine optimization services are designed to improve site rankings on all major search engines. Each search engine has it’s own ranking algorithm. This means that different steps need to be taken to climb to the top of different search engines. At Total Market Exposure we take into account the ranking factors and traffic…
Organic search results, or natural search engine listings are the results that always appear below and/or to the left of, the sponsored results. Search Engines, especially Google, like to show a mix of information, organizations, government sites, and business interests in the natural listings. On most keyword searches businesses site’s will only have 3 to…
What’s better than having your site on the first page of Google? Having your site on the first page of Google twice, three times or more. The more real estate on the first page that you own the less that is available for your competitors to buy. Total Market Exposure provides everything you need to…
Starting a Facebook page for your business is essential in today’s market. One benefit of this is that Facebook users can “Become a Fan” or “Like” your business with one click. Taking this action opens the doot to fantastic re-marketing opportunities. When you announce a sale or promotion there is a good chance that it…
Is your’s the first business people think of when they think about your products? Placement improves brand awareness and brand recognition by placing your business website directly in front of prospective customers who are actively searching for what you sell. Many of the customers who first find you when your ad appears on Google, search…
The definition of Return on Investment as it relates to our services is generally the net revenue generated over the cost of the project. With web analytics sales and lead generation activity can be directly pinpointed. Direct return from initial sales is a good measure of ROI, but it fails to account for customer loyalty…
A conversion rate is the percentage of visitors to a site over the number of conversion goals those visitors complete. Some common conversion goals include completing a purchase, signing up to receive information, or joining a social media group or page. Separating website traffic by referral source and tracking conversions makes it possible to separate…
Search volume is the general term for the number of people who are searching. Search volume can be estimated and monitored for a single keyword, across a group of keywords, or for a particular website. Search volume can be measured through web analytics. Tools like the Google Keyword tool, Wordtracker, and others provide estimates about…
It is possible to display more than one ad text for a particular keyword or group of keywords. Here are two versions of an ad for a local moving company. When someone Googles a keyword we are targeting, he will see one of the two ad texts. By monitoring which of the ad texts result…
Google has agreements with thousands of search engines to display ads from Google advertisers on their sites. Some of these sites include AOL, Ask.com, CNN.com, About.com, Lycos.com, nytimes.com, infospace.com, Business.com and many more. The list or search partners is always changing and Google does not publish a full list. Regardless of the exact sites included,…
