Renewable Wind Energy As a local Portland internet marketing company, we are striving to reduce our carbon footprint every day. While other marketing companies are cutting down trees for useless print ads, we are using sustainable business practices and renewable wind energy to operate while reducing our environmental impact. Print advertising is becoming obsolete and…
Game On: The Gamification of Advertising Banner advertising can be so boring at times. The IAB has got us nailed down to these rectangles with names like “Leader board”, and “Skyscraper” and “Square button”. With limited real estate, and limited shapes our real estate can take, what can an advertiser do to cut through the…
The Avengers Acura NSX Product Placement The Avengers are back to save the world, again. Some of us Marvel Comic fans have been waiting for this movie for over 5 years! The movie’s production as announced in 2005, but due to set backs and casting delays, the scheduled release has moved back until May, 2012….
Google Keywords Match Close Variants Many of our readers already know Google Adwords and their Keyword matching system inside and out. Well things have changed over the last week and we are going to tell you how and why. For those of you who don’t already know, Google uses three different kinds of keyword match…
Why is Pinterest So Popular? Two words, window shopping! Pinterest is currently the fastest growing social media website on the block. The overnight Pinterest sensation is not only growing in popularity at an exponential rate, but it is also driving more traffic and purchases than all other social media websites. Despite all of these staggering…
JetBlue to Plant 1 Tree Per-Customer! Earth Day has always been a time to celebrate our beautiful planet by doing something special for the environment. As Oregonians, the Total Market Exposure team would like to applaud JetBlue for their pledge to plant 83,000 trees in honor of their customers that fly on Earth Day 2012….
“Thank you, Mom” Olympic Ad Campaign The 2012 Summer Olympics in London are just around the corner and the Olympic advertising campaigns are here. I believe that Procter & Gamble is doing an amazing job of recognizing the countless hours of hard work that every loving mom invests in their children’s future. The P&G Olympic…
Does Your Brand Empower Women Consumers? It should. Retailers, brands, and companies everywhere are focusing on the power of the female consumer. Big brands and companies finally woke up to the fact that the female consumer demographic is strong, powerful, and dynamic. The woman consumer is now being catered to and pampered by many established…
Project Glass Google’s Futuristic Heads-Up-Display Deep within the infamous Google Labs, comes a concept from the team at “Google[x]” that is so totally awesome that every nerd on the planet -scratch that, the galaxy, has been waiting for, “Project Glass.” Sounds too good to be true, but it’s not! Even Google’s code name “Project Glass”…
Child Development Program We are proud to contribute to such a great cause, hospital and program. The Child Development Program consists of clinics that have multiple team members with various skills. We were recently contacted by a volunteer within the organization who saw an opportunity for the Total Market Exposure team to step up and…
