Creating a Social Media Marketing strategy starts with determining your goals and aligning them with your available resources; resources that will be used throughout your campaign. These resources may include how much time you can allocate for profile management, advertising budget, the number of product or service images and graphics you have available or can generate each month, and other assets available to you that can be utilized to cover the needs of a successful social media campaign.
Advertising on social media platforms can be very effective. Social media users input tons of information about themselves into their personal profiles such as age, gender, where they live, who their friends are, what they like to do, where they like to go, what they like to watch, what they like to eat, and much more. If this data is used correctly, it can create highly targeted social advertising campaigns that produce outstanding results, and that is exactly what we do for our clientele.
When it comes to social profile management, there is no substitute for someone on the inside. No one knows your business and your customers like you do which is why profile management requires at least some level of participation from the business owner, manager or designated representative providing occasional feedback to guide our efforts and help us ensure your brand is represented accurately.
Creating social media profiles is an essential part of your overall SMM strategy and basic business profile creation is included at no additional charge. Designing custom graphics for profiles or generating unique content for posts may also help bring life to your social identity, these topics will be discussed during our initial consultation. It is important to remember that social profiles will only be effective if they are properly utilized, so you will want to think about what is manageable before creating several social profiles for your business.
Social media can be an effective marketing tool for almost any business, if done correctly. Having a strong social presence can earn trust, and that’s one of the main reasons why it works. Potential customers are able to read reviews, see what their friends are saying and what they think of your products or services. These factors build trust in the eyes of consumers. When a person sees that a friend or acquaintance had a great experience when using your business, they are more likely to choose you over the competition when it comes time to purchase. The other main reason social media is so important is that you can leverage your audience to stimulate sales, promotions, and future marketing campaigns. Although most people do not usually go to social media sites to search for products or services, the right promotion may work to boost sales. In addition, the fact that users provide a wealth of information about their personal lives means that targeting the right demographic with social advertising can also prove very effective.
Our process for a social media campaign is very similar to our other digital marketing services. First we establish a good starting point by discussing your business goals, available resources and budget. This is important because social media requires multiple images of your products or services, as well as a detailed outline of your goals so that we can craft the right strategy for success. After that, our team will gather all of the other pieces necessary during the discovery process and perform even more research to ensure we are on the right path. Once we’ve assessed these factors, we create a highly targeted campaign using a unique targeting formula. This formula combines your target customer’s social demographic data with many years of digital marketing experience, search data, trends and the knowledge gained from continually managing multiple social campaigns. The end result is more exposure, higher engagement levels, and reduced cost per conversion.
Social media costs vary based on the campaign strategy and we look at the big picture to determine what’s needed to achieve your goals. The cost is based on how much social profile management is required, how many posts are needed, how much you’d like to spend on social advertising, plus the cost of any other pieces that will be utilized throughout the campaign such as custom graphics or photography. As for the social advertising portion, we charge a management fee based upon a percentage of your ad spend which is set on a sliding scale, so you always know exactly how much of your budget is going directly towards media buy. This transparent approach is very important to us because it allows you the ability to make educated decisions about how to move forward at key points throughout the campaign. If you’re ready to get social and want to learn more, give us a call or complete the online contact form and we’ll call you.