Category: News

Aquameta Simplified Software Development Platform

Decentralized Database Software Made in Oregon – Build Your Own Private App in Minutes

Just last week, Oregonian and CEO of Aquameta Labs Eric Hanson launched Aquameta, a visual “data-fied” web development solution that simplifies and decentralizes app building. Their mission is clear: to develop “a whole new breed of applications that are intended to be self-hosted on inexpensive hardware…” Endless Possibilities Imagine a basic user being able to…

Snapchat Great for Ads

Video Marketing – Part 4: Snapchat

So you think you’re a video marketing wizard now huh? You read the Total Market Exposure blog post about the fundamentals of video marketing and how it’s becoming the present and future of reaching an audience online. Then you worked to implement those fundamentals within the framework of YouTube and Facebook. Your customer base steadily…

Promoting a Cultural Phenomenon

Disney’s Historic Marketing Push for Star Wars: The Force Awakens Star Wars finally arrived this past weekend, choking its competitors in the North American box office to death like they were just another one of Darth Vader’s perpetually disappointing generals. Although everyone and their mother predicted that Star Wars would make all the money this…

North Clackamas Chamber of Commerce 60th Anniversary

Last month we celebrated the North Clackamas Chamber of Commerce 60th Anniversary at the Sah-Hah-Lee Golf Course & Driving Range which is nestled up against the banks of the beautiful Clackamas River. This serene setting added a magical touch to the already memorable occasion and our team had a wonderful time enjoying thought-provoking conversations with…

Apple Pay vs. Samsung Pay

Apple Pay has been struggling to gain popularity because of continued problems and Samsung Pay is about to take off. Apple Pay Problems Apple Pay has encountered multiple issues including terminal malfunctions and failure to adequately train cashiers on how to accept and process payments. In fact, two-thirds of iPhone users claim to have run…

$100 BILLION in Proximity Mobile Payments

Proximity mobile payments are expected to reach well over $100 billion annually by 2018. This should come as no surprise as mobile use continues to soar. According to a report from Nielsen, 85% of Millennials have smartphones and Millennial Marketing says they never leave home without them. In 2014, proximity mobile payments exceeded $3 billion…

Mobilegeddon: Google’s Mobile Friendly Update

On April 21st, 2015, Google is making significant changes and updating their algorithm to focus on mobile searches. The update will have a huge impact on search result rankings and this time, there’s no gray area. Your website is either mobile-friendly, or not. This means if you don’t have a mobile-friendly website, you will see…

Google’s Mobile-Friendly Test

Google is updating their search algorithm again on April 21, 2015 and mobile optimization will become a lot more important. The new update will expand their mobile-friendliness ranking signal to affect mobile searches in all languages worldwide and “will have a significant impact in our search results.”* This means you may see a dramatic decrease…

Google Bluetooth Beacons at TriMet MAX Stations

TriMet and Google are teaming up again to bring real-time transit information to riders. The new feature will utilize Google Bluetooth Beacons installed at TriMet’s 87 MAX light rail station platforms. They will be integrated with Google Maps seamlessly to automatically provide “…information that is valuable to riders, including transit schedules and alerts…”* directly to…

Facebook’s Secret Proximity Marketing Tool

Facebook is about to take the proximity marketing industry by storm. Facebook has been slowly launching their latest feature called Place Tips in select areas. Facebook Place Tips will appear at the top of your News Feed and is designed to enhance your experience at the places you visit. Yes it will do that, but…